You can have the best tool in the world, but if it’s a pain to use—guess what? You won’t use it. At this point, it is accurate to point out that Shepherd’s solution, whether web- or mobile app has always had positive feedback about user experience and how intuitive it is. But that’s no excuse to sit on one's laurels, so when the opportunity arises to smooth things out for the customer, even if it makes no difference to the functionality, Shepherd tries to do just that.